500º

what is 500º?

500ºC is the perfect temperature for Napoli's taste to become full! In the Valoriani oven with burning wood, our pizza is being baked at a special high temperature: 500ºC. Just only the authentic Italian pizza could be baked at such high temperature. This temperature creates an ideal condition for a crunchy border with brown spots, while still keeping the softness inside.

The clients need to add a touch of Neapolitan to the restaurant, which is different from other industrial pizzas sold in the market. We do learn a lot about this style of pizza.
There are 2 kinds of pizza: Neapolitan pizza and the rest.

Client: Golden Gate Group
Cowboy Jack’s: 500 Pizzeria
Photo: FPDB Studio
Project Manager: Khanh Ngoc
Creative Director: Duc Bui
Art Concept: Duc Bui
Photographer: Duc Bui
Stylist: Phuong Bich Pham
Retouch: Thao Nhu, Duc Pham
Graphic Design: Thao Nhu
Assistant: Le Tu, Linh Chi

We think about some rustic vibes by making the styling random and natural. The pizza is not perfect but more like being eaten. Palette used in this concept is dark mood and background used is scratched to create the depth and emotion for customers experiences.

menu / newspaper

website

overview

behind the scene

thank you.