MELIA VINPEARL PHU QUOC

HOTELS & RESORT

FPDB Creative aims to reinvent the brand image with a youthful, delightful, and energetic new look to Melia through a series of visual branding directions & images across 7 different categories and various services. Each visual detail - from people, lifestyle, food & ingredients, customers, ambiances, and interiors, to distinctive activities - is tailored to create a unique impression for each category and service, while also being cohesive with the overall spirit of the Melia Vinpearl Phu Quoc

L O O K

Melia Vinpearl Phu Quoc is a luxurious resort situated along the stunning coastline of Phu Quoc island, immersing guests in a tropical paradise. Featuring private villas surrounded by serene lakes and lush greenery, it offers an ideal destination for those who cherish natural beauty and enjoy refined, personalized amenities.

Amidst the many other resorts that also take advantage of the natural beauty of this island, Melia Vinpearl Phu Quoc has always strived to offer a truly distinctive perspective on Phu Quoc. FPDB Creative has focused deeply on every detail, putting ourselves in their target customers' shoes, to uncover and depict the distinctive highlights that only Melia Vinpearl Phu Quoc possesses.

After thorough research, we have distilled a unique brand touchpoint - a concise image that captures the essence of Melia, while also creating a strong connection with the young target audience that the resort aims to attract.

T H I N K

"MÊ -LI - Á

The wonderful exclamation highlights the feeling of diving into refreshingly cool water, bathing in the romantic glow of the sunset, and sipping on a rejuvenating cocktail. This is the overarching visual branding concept that FPDB Creative proposed for Melia Vinpearl Phu Quoc.

Through this "visualized sound" evoking the brand name, we have recreated an entirely new, energetic, trendy, glamorous, and engaging brand image, bringing Melia Vinpearl Phu Quoc closer to their target young audience.

Like diving into the cool, refreshing waters of the Phu Quoc sea on a romantic sunset evening. Sipping on a perfectly chilled and delicious Cocktail. We see a sense of excitement and youthful energy in this image. This is also the key Concept that FPDB has proposed for the Visual Branding of Melia Phu Quoc.

An image of Phu Quoc that is youthful, trendy, dazzling, and full of energy - through the lens of Melia.

C O O K

Using the big idea as the guiding principle, we produced a series of images that embody the visual branding across 6 main outlets of Melia Vinpearl Phu Quoc. Each outlet has its distinct features, accompanied by different moods & tones, and unique creative directions.

In addition to the 6 main outlets, the visual branding series includes images representing the diverse activities and purposes of Melia Vinpearl Phu Quoc's outlets. FPDB Creative worked against time and weather conditions to execute and produce this diverse image series, capturing the "golden" moments that perfectly align with the overarching "Dive in the embrace of golden hour" visual branding.