Rising from the Ashes!
Rising from the Ashes!
Stepping into the Zion "land", we chose a new twist on creative inspiration for cocktail which is too familiar at the moment. FPDB Creative believes that the magical vitality stems from where food is born. The beauty of life becomes the most charming and precious when rising from death and decay.
"Divine cuisine is the curiousity whether there is any life that is more charming and beautiful than food in the apocalypse. Born from ashes, rising from ruins and splendid transformation in the midst of ruin."
APOCALYPSE is the keyword of the entire project, both in concept and behind the scenes. The spirit of Divine Cuisine is the beauty of βthe light at the end of the tunnel". FPDB Creative's props team actually played our roles as the last survivors, persistently digging treasures hidden under the ashes.
We found ourselves lost among the giant rubble with no way out when collecting props. It was insane wandering around our Saigon to search out metals and statues that match the art concept. Hence, "the survivors" were forced to play tricks. Moreover, in the process of transport, props, which were unintentionally broken up, accidentally become the incredible perfection.
FPDB Creative calls all of the coincidences Treasures born from ruin, with the spirit of DIVINE CUISINE for Zion.
Client: #zionskyloungedining @zionvietnam
FPDB Creative @fpdb_creative
Project Manager: Nguyen Khanh Ngoc @khanhngoc.thenotes
Producer: Nhu Bui @nb.krystal, Eugenie Nguyen @eugenie.05
Creative Director: Duc Bui @imducbui
Photo: Duc Bui @imducbui, Thao Nhu @thaonhu_
Props Stylist: Thao Nhu @thaonhu_
Food Stylist: Le Ngoc Hung @justinlesm, Sai Thanh Huyen @huensaii_
Retoucher & Designer: Tran Tien Khai @trantienkhai
Assistant: Dinh Nhi @dinhnhiiiiο»Ώ
