V I S U A L B R A N D I N G

Tales By Chapter

Launched in late 2024, Tales is Vietnam’s first zero-waste, plant-based fine dining restaurant. Tales follows a fully plant-based approach - completely free of animal ingredients. Every dish at Tales is crafted to celebrate the richness and diversity of plants, with a focus on health and sustainability.

In a market where “zero-waste”, “plant-based” dining is still new, diners are either unaware or curious but uncertain. To bridge this gap, Tales partnered with FPDB Creative on Visual Branding that makes the concept clearer, more exciting, and more approachable.

OUR MENU

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Research

Creative Strategy & Idea

Brand Identity

Visual Branding

Creative Direction

Visual Pillar

Art Direction for the Big Picture

Production

Videography

Art Installation