AKUNA

THE FLOWING WATER WITH NO BOUNDARIES

In preparation for the launch of AKUNA, a fine dining restaurant overlooking the Saigon River, FPDB Creative has created a photo series of visual branding that closely followed the brand's story - "the flowing water". We collaborated with AKUNA to present a rule-bending edginess that shies away from fine dining norms, where their guests should expect the unexpected. This project also aimed to convey the brand's uniqueness across various touch points, including the restaurant's ingredients, space & interior, chefs, and cultural elements.

One Star: High quality cooking

Just like flowing water, Chef Aisbett weaves and bends the rules as he casts unexpected light on familiar produce, both local and imported. In the tasting menu, creative European dishes with Vietnamese influences never fail to wow. Aussie and international wine pairing available.

L O O K & T H I N K

FPDB Creative had the opportunity to collaborate with AKUNA during their pre-launch phase. For any restaurant, this period is crucial, requiring the execution of a significant volume of images that effectively communicate the brand story, strengths, and unique selling points. This is essential to secure widespread exposure and make a strong visual impression on the target audience during and after launching.

The impression that FPDB Creative and AKUNA aimed to create in this project is an exceptional gastronomy adventure with no boundaries of region and style, also an authentic reflection of Head Chef Sam Aisbett’s bold personality and culinary artistry. Accompanying the brand before it became operational, we researched, discussed, and worked closely with the AKUNA team to determine what distinctive aspects to be depicted and how to creatively transform them into a limited number of images.

C O O K

FPDB Creative maximized the restaurant's own materials to highlight the elegance and sophistication of AKUNA, as well as the culinary narrative of the Head Chef. The single-style images depicted the most intricate details of every dish's structure, color, and presentation.

Meanwhile, the portrait and lifestyle shots documented the chefs authentically and emotionally, showcasing their diverse cultures and culinary personalities.

The process of photographing the unique ingredients - a particular touchpoint of AKUNA - also offered many interesting moments, such as capturing a sleeping crocodile or a flatfish that instantly became the "talent" of the shoot right after its flight.

P L A T E