Artemis Pastry

Founded in 2019 as Hanoi's first entremet pastry brand, Artemis Pastry is dedicated to “honoring Vietnamese ingredients through the art of French pâtisserie.” After five years of growth, including four locations and a 500 m² production facility, Artemis embarked on a rebranding journey in early 2024 to align with its expanding vision and future goals.

For the visual branding for Artemis Pastry, FPDB Creative sought to amplify brand’s core values of passion, warmth, and celebration with a style that captures an irresistible, mouth-watering appeal while reflecting the brand's slogan: "a piece of cake, a part of whole life."

O U R M E N U

Visual branding:
Creative Strategy & Concept Idea
Creative Direction
Visual Pillar
Art Direction for Big Picture
Production

Instagram Feed

L O O K

Brand’s core values

The art from the history of pâtisserie

The joy of sharing moments with everyone.

The pleasure of giving the passion of our love.

Visual Problems

Lacked focus on attracting young audiences to their unique selling points.

Appeared so flawless that they seemed like untouchable works of art.

Was lacking images that evoked the consumption context and conveyed brand personality.

T H I N K

Brand's Big Idea

New expression characterized by imperfection, vibrancy, and high contrast.

C O O K

Product Focused - Single

Featuring close-ups of juicy fruits, half-cut shots revealing oozing fillings, and creamy textures that evoke senses of a tasty experience.

Editorial

Using pastry cuts that showcase the ingredients, with packaging arranged in a spontaneous style.

Lifestyle

We captured moments of enjoyment in takeaway and in-store contexts, emphasizing anniversaries, celebrations, and relaxation, while showcasing the brand team's passionate energy and dedication in packaging and delivery.