Hanh Ngo Thien Di / Journey To The Moon
Journey To The Moon.
Oriental breath with a contemporary twist.
It’s time we kissed goodbye to all of old traditional materials and inspiration which have been seen in every Mid-Autumn season. We start our own mooncake journey with a fairy-tale story where East Asia meets West.
The story features one of the most legendary couples: Hau Nghe and Hang Nga. One lives on Earth, the other lives on the moon. We would love to describe the Mooncake gift box of SI Cuisine and Mixology by its journey from the Earth to the moon. You'll see all of beautiful oriental materials such as fairy crane, accessories, silk,vv…
Client: Si Cuisine and Mixology
Photo: FPDB Studio
Project Manager: Khanh Ngoc
Producer: Thien Trang
Creative Director: Duc Bui
Idea & Art Concept: Duc Bui, Thao Nhu, Le Ngoc Hung
Food Stylist: Le Ngoc Hung, Thanh Huyen
Props Stylist: Thao Nhu
Retouch: Duc Bui
Assistant: Le Tu, Ngoc Xuan
behance
idea & art concept
The whole story is told in a contemporary setting. The moon gate through our looking-glass is more on the universal side than those fantasy and fairy scene you’ll always see in Chinese movies. And the journey to the moon is full of galaxy, planets, space and earthy palettes that enhance the beauty of “Hanh Ngo Thien Di" mooncake gifts box.
We would like to invite you to the world oriental love story and feel the contemporary touch.
Hold your breath, fasten your seat belts, take a sip and be ready for the journey.
