The Art of Ingredients
Nama 生 in Namanamashī 生々しい means fresh and raw in Japanese, but Nama in Nama Sushi - Japanese Cuisine is a strong statement about the timeless fresh quality of a sushi brand that has gone deep into the hearts of Hanoi people.
With this re-branding project, we understand that FPDB Studio has a great mission to convey that pure spirit entirely. A picture says a lot than a thousand compliments, let every fiber of fresh ingredients in Nama speak.
More than the eye-catching detail shots, we also capture genuine chef's moments with bold craftmanship spirit of Japanese cuisine. Because this is not only the story of raw materials, but also the story of a fresh sushi brand of the people of Hanoi.
Client: NAMA Sushi
Photo: FPDB Studio
Project Manager: Khanh Ngoc
Creative Director: Duc Bui
Art Concept: Duc Bui
Food Stylist: Le Ngoc Hung
Props Stylist: Thao Nhu