THE SOUL OF TET | Knorr Vietnam

THE SOUL OF TET

The taste of Tet dishes is what makes Tet's soul, creating a feeling of spring, and joyful. In the project Knorr Tet 2023, we borrowed the image of FIRE from the three cultural regions of North, Central and South to tell the story of the Lunar New Year. Traditional dishes, images of Vietnam and close cultures will be presented in the language of photography and graphics (paper cut). With this expression, we hope to make a strong impression but still show the intimate taste in family kitchens past and present, awakening in the hearts of viewers the desire to "find the flavor that makes Tet's soul".

Sit back and enjoy our album at the most beautiful time of the year!

Brand: KNORR Vietnam

Creative Agency : U-Studio

Creative Consulting & Production: FPDB Creative

FPDB Creative Team :

PROJECT MANAGER KHANH NGOC

PRODUCER LAVIE CHAN

CREATIVE DIRECTOR DUC BUI

ART DIRECTOR NHU BUI

FOOD PHOTOGRAPHER NHU BUI & HUY THIEN

PHOTO ASSISTANT CHERISSE

LIGHTING THAI CAM HAN