VIETNAM AIRLINES x PIZZA 4P’S | CREATIVE CAMPAIGN

ABOUT THE PROJECT

For Vietnam Airlines, inflight dining is more than a service. It is part of the journey — a moment of comfort, care, and connection at 10,000 meters.

In this collaboration, FPDB Creative worked alongside Vietnam Airlines and Pizza 4P’s to bring two of the brand’s signature pizzas, Margherita and 4 Cheese, onboard select flights. By introducing a familiar taste into an unexpected setting, the project explores how a simple slice can transform the inflight experience into a moment of warmth and delight.

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OUR MENU

Research

Creative Strategy & Idea

Creative Direction

Art Direction

Production

Brand: VIETNAM AIRLINES x PIZZA 4P’S

Project: Vietnam Airlines x Pizza 4P’s | Creative Campaign

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F&B Creative Studio: FPDB Creative

Creative Director: Duc Bui

Project Manager: Khanh Ngoc

Account/ Producer: Hữu Đức

Art Director: Linh Tống

Junior Art Director: Long Vu, Nhi Hoàng, Phương Hà

Photographer: Thoại Anh

Lighting: Tạp Từ

Food Stylist: Nhi Nhí

Retoucher: Thuỵ Anh

BTS: Duy Ngọc, Diệu Thuỳ

Showcase Copy: Duy Ngọc

Showcase Design: Long Vu, Phương Đông