godmother bake & brunch 2.0

“Everything is gonna be fun and crazy”

Godmother has been in for a while for being a stylish brunch restaurant that attracts many influencers and urban millennials. The place is serving the most instagrammable yet mouth-watering brunches going well with its urban chic interior design.

The concept is to push the brand forward in the post-19-covid market since they want to make over their branding and menu. In this rebranding project, we used fashion as a creative material to match the brand’s personality as well as its target customers. Plus, we combined the color-pop palettes of all pictures in an extra and vibrant way. “Everything is gonna be fun and crazy”. We have no limits for styling or palettes. We want a party of foods and colors.

Client: Godmother Bake & Brunch 
Photo: FPDB Studio
Project Manager: Khanh Ngoc
Creative Director: Duc Bui
Art Concept: Duc Bui
Photographer: Duc Bui, Thao Nhu
Sketch: Thao Nhu
Food Stylist: Le Ngoc Hung
Prop Stylist: Thao Nhu
Assistant: Cat Tien, Duc Pham

art concept

Pastel lavender, turquoise blue, millennial pink and buff orange are picked for the primary palette. Those colors are making a comeback in the fashion industry and also go well with the brand. Some signature dishes are styled as if they were half-eaten. Some layouts come with models and fashion accessories.

overview

thank you.