INTO THE MACRO WORLD | Knorr Vietnam

Into the Macro World of magical natural vegetables, Mushroom Knorr seasoning brings you to the dream land of tiny world. Beautiful with close up to the shapes of nature, this project is all about Macro, Fantasy, Natural!

Our Menu:

Visual Consulting & Art Direction for Production

Set Design

Food Photography

Food Styling

R&D Food Display

Digital Imaging

With Vegetarian dishes created by fresh ingredients and Knorr seasoning is the Key Product, Visual of this project must highlight the value of Knorr while showcasing the yummy looking of every dish - a magical world of vegetables creates flavorful vegetarian food surrounding the main dish with the line of Knorr seasoning.

Food plays the role of crystalline wonders, derived from the surrounding landscape, with ingredients developed in different sizes, ranging from colossal to tiny, like a magical world. And Knorr is the connecting agent that creates a gentle, sweet, and pure beauty.

Macro . Fantasy . Dreamy

To execute the Art Direction in this project, the production team at FPDB has sketched out the main layouts to be used in the key visuals (KV). With the help of enthusiastic staffs, each layer of vegetables, ranging from large to small, is captured and stacked shoot to showcase the layout in a way that highlights the main dish and Knorr products in the world of vegetables. 

The ingredients are taken from the main dish, and along with Knorr seasoning, they are arranged around to create a background layer that enhances the perfect dish.

Each layer of vegetables, ranging from large to small, is captured and stacked shoot to showcase the layout in a way that highlights the main dish and Knorr products in the world of vegetables. 

Following the Art Direction of the project, the singles photos are taken and played with raw ingredients in the background, embracing the beauty of the main dish with Knorr package on side. Natural and fresh, the tone and mood throughout all the photos must be lighten up, bring the happy mood of enjoying the art of cooking.

14 days from Planning the Art Direction, Sketching the layouts and Food Testing to 03 days of continuous shooting, there was some moments our team was exhausted. Luckily, when the lights came on and the pictures gradually appeared in all their beauty, there was no need to explain on everyone's concentration.

Enjoy the dreamland of Macro Veggies - created by the not macro people but the best team ever - strive for the yummiest food by visual!

Brand: Knorr Vietnam

Creative Agency: U Studio

Creative Consulting & Production: FPDB Creative

U Studio Team

Creative Team: Alex, Tam Chung

Account: Linh Ho, Quang Anh

Producer: Linh Le, Chu

FPDB Creative Team

Creative Director: Duc Bui

Project Manager: Khanh Ngoc

Producer: Lavie Chan

Art Director / Set Design: Linh Tong

Photographer: Duc Bui, Bao Nguyen, Duc Choco, Thoai Anh

Food Stylist: Helen, Cheese Quynh Chi

Lighting: Thoai Anh, Viet

Chef: Tien Hoang, Thao Trang

DI: Dung Phan

Retoucher: Vy Lam, Tuong Giao, Dylan Hoang

PA: Tong Duyen, Minh Anh, Nhi Nguyen, Phuong Thao

Showcase Design: Thuc Tue